sssleepyhead:

oldhollywood:

Stills from Vertigo’s (1958, dir. Alfred Hitchcock) title credits, designed by Saul Bass. Full sequence can be seen here.

“My initial thoughts about what a title can do was to set mood and the prime underlying core of the film’s story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.”

-Saul Bass